With the old motor age too observant of conventional standards. Different, after the split of fly think of Carle, has been labeled a bold innovation label.

　　Motorola mobile phone industry will be using Android platform is defined as the motor system to enter the mobile Internet era begins, but strictly speaking, Motorola mobile predecessors -- fly think of Carle to enter the earlier. So far, the ARM architecture i.MX processor has to the evolution of the fifth generation.

　　However, this is not enough

　　2010, fly think of Carle announced the launch of Kinetis series processors, which is based on the new ARM Cortex-M4 single chip core. At that time, the distance ARM released Cortex-M4 only half the time," we are at the right time to make the right choices." Fly think of Carle consumer and industrial microcontroller ( MCU ) product manager Ceng Jintao said.

　　Is negative or engine?

　　As the embedded processing field ivy, fly think of Carle from a few hundred dollars the base station processor to a remote controller of air conditioner used in less than a dollar a processor, is a be worthy of the name of the embedded company. However, it does not only focus on a Intel X86 architecture, two as TI to cut many types of SCM, thus resulting in this situation: each exclusive market has its special architecture of the MCU, greatly small together have accumulated more than ten kinds.

　　When the world is in a flat, chip market is of course not alone. As more than twenty years ago semiconductor IDM mode, early MCU market in every company each product line has special development tools, development boards departments, as the industry started to subdivide, appeared kernel supplier, tools, development boards suppliers, every company began to exploit their own areas of expertise, other technologies most will adopt the mode of cooperation.

　　Motorola has been known for sound, even though the MCU department, thinking Carle inner product of tumultuous years, but the chip sector have been relatively stable. But the 0 stable does not imply a conservative.

　　ARM represents the interconnected trend, as the interconnecting layer embedded hardware supplier leading fly think of Carle, had to face this kind of opening of the rapidly changing market. In ARM, the MCU of the visibility of the field is not as strong as before SoC, the three major manufacturers in a cooperating, so this can fly think of Carle, for ARM, a symbolic significance. In general, traditional manufacturer innovation, there is bound to the parties from the handicap, fly think Carle is no exception. " The objective, this change is really a very bold decision, on the fly think of Carle also discussed for a long time, so we were not eager to launch Cortex-M3 MCU." Just imagine, Coldfire and PPC as its fist product, after a few years, corresponding to the customers also are traditional manufacturers, what they need is a stable product, not willing to try new technology, since fly think of Carle the previous product enough, it is not necessary to take a small hardware changes.

　　At present, our Carle MCU business is divided into two blocks: automotive and automotive sectors. In the automotive sector, fly think Carle will still be using high security PPC architecture, and for the automotive sector," don’t give up on the old customer support, focus on the development direction of the absolute ARM." Ceng Jintao stressed.

　　Ceng Jintao thinks, future MCU market is dominated by five major market to drive: home appliances, motor, meter, building and General Embeded, this gave the ARM architecture great opportunities. " Before the customer is not willing to use ARM, there is also a reason is caused by us, because our customers are and the MCU manufacturers, but these companies do not have the product based on ARM platform.

　　" In Ceng Jintao’s view, think of flying the Carle launched the ARM processor, at least for the company to provide access to a mobile embedded the choice of the times. More importantly, many General Embeded orientation of small company provides innovative soil, after all, small companies can only find their own resources, and ARM public resource is the most.

　　Innovation is not shouting slogans, fly think of Carle provides us $100 TOWER system, support for more than twenty development board, is the industry’s most powerful development system, is very suitable for the development of high-end engineers. Ceng Jintao also said, is working with third party to cooperate actively, launch an entry type development system. After all, ARM ecological environment is positive feedback, more and more people use, will make the ecological system become more perfect.

　　Competition, but not by ARM

　　In fact, fly think of Carle regardless of whether to use the ARM schema, can face all competition. Upward, is a huge technology, which is used ARM, MIPS or its own kernel manufacturers.

　　But Ceng Jintao did not put this competition simply interpreted as the kernel competition, even using the same kernel is, there is never a homogenization of the product. " Customers choose ARM would be convenient, but nuclear is a nuclear, peripheral equipment, performance, power consumption is not the same."

　　Fly think of Carle as chip sector is positioned to do trade within the Wal-Mart, i.e., to provide the most complete product line. " We have built-in flash support from 32K to 256K, next year it will upgrade to 2m. Support development tools from the ARM development tools to fly think of Carle exclusive CodeWarrior, we’ll even offer free real-time operating system Freescale MQX. We will provide the industry’s most complete product line, this is our consistent style of Carle."

　　In fact, for the customer, the application direction is more important than technical parameters, and with many customers fly think of Carle, can be the fastest to know the client’s demand. At present, fly think of Carle for consumer, family application introduced with the Flex Memory EEPROM MCU, for medical electronics introduced with 16bit ADC MCU, for different applications, providing a variety of choices.

　　"In the past we visit customers, most of the time in the interpretation of the benefits of Coldfire, and now we are in a platform, can be very convenient to the customer on the key technical problems. While the previous use of the ARM platform to customers, although not necessarily directly using our products, at least now can sit down for a chat." Ceng Jintao is delighted to see, the company launched ARM product, in business, does feel different.

　　Of course, even for the same ARM platform, product migration is not imaginary replacement, but fly thinking since Carle could give up before all, brave to take that first step, believe that the future will give fly think of Carle more return.

　　Ceng Jintao said" although we are not the first ARM platform chip manufacturer, but in the long run, ARM war has just begun.".