This year’s season seemed to be a long, has been to November, the electronic components industry is still a dismal, the traditional busy season not ruqierzhi. Some export enterprise cannot hold, began to seek for opportunities to fight domestic sales; some had to focus on local market distribution enterprises are looking for new growth way. Electronics components distribution industry winter when will it end? For export enterprises, domestic sales is a good way? For all distribution enterprises, how to smooth out the long winter? November 5th, from Huaqiang North price index to hold the fourth period" of famous column" Symposium in Huaqiang electronic the world is held as scheduled, in view of the above question, many industry published their own point of view, from which we can get some inspiration.

　　" November was the peak season, but this year ’s market is abnormal. This time the crisis is somewhat similar to the end of 2008 and early 2009, no single electronic components in the fall, other industries also in fall." Shenzhen City Jincheng micro parts Limited company general manager Zhu Guifeng first published his views," U.S. dollar against the RMB exchange rate instability leading to imported components price volatility, some export enterprises by the impact is bigger, began to fight in the domestic."

　　Shenzhen City slack electronic limited company is a foreign trade distribution company, general manager Song Yueying said frankly, US dollar exchange rate fluctuations on the company ’s influence, ready to domestic. " We started from 2003 this year to do foreign trade, profit is very serious, we are ready to domestic market." Song Yueying says, if you focus on the domestic market, affected by exchange rate fluctuations is not too big, in addition, due to the fall in the exchange rate, but cheap to buy from abroad some. She is very optimistic about the prospects for the development of the domestic market.

　　In fact, the " export to the domestic" this topic in the 08 years after the economic crisis is more, this year the topic attention once again. However, the domestic export is not a smooth road. Ted Shenzhen Blue Limited company general manager Wang Jian said," at present many previously exporting enterprises start to the domestic, but as far as I know, successful company is not much, may account for the 20%-30% proportion, the majority of enterprises are still groping stage, this kind of enterprise is probably accounted for 60% proportions."

　　Intel Corporation Science and technology limited international business department manager Dong Haifeng said, the domestic export, export enterprises have export practices, because the pressure is too great. Sold in the domestic market, the key is to explore for products sold in China, such as small household appliance market the current market demand is good, is suitable for China’s IC products one application field.

　　In the face of US dollar exchange rate fluctuations, not be put in a quandary, the distribution of enterprises also have their own strategies. Song Yueying said, to do foreign trade will face the collection period exchange rate and the exchange rate at the time of buying a different problem, thereby generating profit. Some enterprises are in euros or other currencies, slack is common practice in quotes will be in the actual exchange rate based on down about 0.1 points. Intel Ling Dong Haifeng also said, in 2004 before the exchange rate was fixed, the current total of 8 years, during this period the average annual appreciation of RMB 4%-5%, Intel will be fixed at 5% appreciation rate to be the same day shipping prices, to alleviate the pressure of RMB appreciation. Shenzhen Bei Letian technology limited company general manager Tony court expresses, inbound shipments if we can finish in half a month, can be well to control the rate of decline, and even the use of exchange rate profit space.

　　While facing the current market situation, how to deal with? Attend this forum experts share their experiences. " Now, ’ winter ’ is no end in sight. Some enterprises in order to seek the market share, through a low price strategy. The market competition aggravate, profit glides." Ted Wang Jian Lan said," at present, most of the distribution enterprises have adopted the network marketing way, but the present stage, light relies on network marketing is still not enough, but also pay attention to technical input. For example, Tidland was pure marketing company, now converted into sales + technology, to provide the reference scheme, to help customers design and optimization of products, at the same time, our product design to customer products." Wang Jian thought that, to help customers design products, improve products in the customers use the products of the same type in proportion, still have the opportunity to. Shenzhen wide long science and technology limited company general manager Lin Hanbin said:" we are selling accessories, our potential customers by market, demand, our sales will also be affected. As a distributor of enterprises, the key lies in the company’s business model, management model." Lin Hanbin said, the current sales mode to have two kinds, one is passive sales, once the economic crisis, the influence; another is active sales, hit firm foundation, many customers, in the face of great crisis are not afraid.

　　With the front two enterprises practice, Shenzhen City Association to increase science and technology limited company pays more attention to the terminal market. Increase science and Technology Association general manager Wang Chengen said, at present the company has 3 main product lines, one is IC, including LCM, for the terminal customers mainly in the industrial and medical industry; two is the passive components, the power industry; three is the connector, in the field of consumer electronics products. Disclose according to him, in a piece of IC, in August this year to complete the annual sales targets, but in a passive element the performance decline, and ready to quit the field, in the connector piece, because consumer applications, such as mobile phone market has more and more depressed, performance is not good. " Do the electronic components, analysis of terminal market is very important, such as industrial industry grows steadily, so we used in the field of components corresponding good performance. Therefore, attention should be paid to the terminal market, in the terminal effort." Wang Chengen said.

　　In Wang Chengen’s view, Anderson technology executive director of Jason said:" very approve economy itself cycle, trade itself is a professional service, is the terminal to meet customer demand for the procurement. Therefore, should pay attention to, pay attention to the service terminal."

　　At present, although the overall electronic components market downturn, but individual applications is still the current depression adds a clean bright, such as increasing science and Technology Association referred to industrial and medical electronics industry, market growth is far more than the two industry, the key lies in the distribution of enterprises should be based on terminal market, continue to mining of new point of growth.